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The Michelle Pascoe Hospitality Podcast


Sep 3, 2018

We all know how important it is to know and understand your Ideal Customer Avatar, but it is just as critical to put the same time and effort into creating your Ideal Employee Avatar. Finding the right person for the right role can be difficult in any industry, but knowing what you're looking for and staying focused on that can go a long way in simplifying the process. This week I discuss how to create your IEA and effectively use it to help fine-tune your recruitment and hiring process.